A block and a half of low-rise hotels along the beach in Hollywood could be redeveloped into an 18-story mixed-use project through the state’s new Live Local Act.

The city’s Technical Advisory Committee will consider the proposal from New York-based Condra Property Group, led by Allen Konstam, on Sept. 18. It concerns 3.33 acres at 2007 and 2115 N. Ocean Blvd.; 309, 333 and 341 Oklahoma Street; 320 and 324 McKinley Street; 320, 322, 324 and 326 Nebraska Street; and 2012 N. Surf Road.

Located along the city’s famed boardwalk along the beach, this property currently has 123 hotel rooms, including the Neptune Hollywood Beach Hotel, the Hollywood Beach Seaside, and the Casa Pellegrino Boutique Hotel. The developer has it under contract from various owners.

This stretch of beach has mostly two-story hotels. City officials have resisted allowing more density in the area because they want to preserve the historic character of this part of the beach, while allowing taller buildings in other areas of the beach.

However, a new law could change all of that.

Passed by the Florida Legislature this year, the Live Local Act allows developers to bypass local density rules and public hearings for projects with some affordable/workforce housing. Developers can utilize the highest density in the city and the highest height within one mile as long as at least 40% of the units are “affordable housing” for 30 years. The bill defines affordable housing as 120% of area median income, a category usually associated with workforce housing.

Condra Property Group seeks to use the Live Local Act to apply the same density as the Sian Ocean Residences and the same height as the Margaritaville Beach Resort to this property. It would still require 40% workforce/affordable housing.

The project would total 628,191 square feet with a residential building of 18 stories at the corner of Ocean Boulevard and Oklahoma Street, an eight-story parking garage with some retail on the ground floor to the north across McKinley Street, and a two-story beach club with restaurants and a rooftop pool on Surf Road. It would combine for 137 condos, 91 rental units, 14,488 square feet of retail, 3,312 square feet of event space, 6,853 square feet of restaurants, and 352 parking spaces.

There would be separate pools, fitness centers and social rooms for the condos and the rental units. Located on floors two through four, the apartments would range from 522-square-foot studios to 975 square feet with two bedrooms.

The condos would go from floors five through 18, ranging from 1,133 square feet with one bedroom to 1,850 square feet with three bedrooms.

Local attorney Keith Poliakoff, who represents the developer in the application, couldn’t be reached for comment. Hollywood-based Kaller Architecture designed the project.

Hollywood Mayor Josh Levy said he does not believe the Live Local Act provides applicants with additional height on Hollywood Beach.

“The best use of commercial property is not always conversion to multifamily residential,” Levy said. “I’d rather see boutique hotels that are allowed and provided for in the commercial district of our beach. In the end, it may be a court that answers how the Live Local Act applies in our beach area.”

The parties that Condra Property Group have the properties under contract with are the following: CPG309 LLC, Astrid 7 LLC, JW CPG Hollywood 2 LLC, Pellegrino Nachum LLC, Maria Olivera, Julia 2 LLC, Paradise Julia Terrace LLC, YS Real Estate Investments LLC, Julia 1 LLC, Astrid 2 LLC, Astrid 10 LLC, and Astrid 4 LLC.

Article Link: 18-story Live Local Act project planned in Hollywood Beach. Here are the plans.
Author: Brian Bandell